Action Plan

1. Inception


° Identify Needs 

° Listen 

° Initial Feedback

                                    Blue icon - Arros

2. Incubation


° Build your skills 

° Build your network 

Blue icon - Arros

3. Launch


° Test & Iterate 


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4. Scale It


° Develop your narrative 

° Employ Unconventional Tactics 

° Practice Restraints 

   ° Mission, Vision and Values

                                                          ° Focus on 3 major things

                                      ° Be Proactive not Reactive






Roberto is NOVICA's CEO and Co-Founder and is on a mission to impact the lives of artisans around the world. He's also on a mission to be the best husband and father (of 4!) that he possibly can be. Plus, he's on a mission to help entrepreneurs find balance, create positive relationships and be healthy. Basically, with all those missions, that makes him a very busy man on a mission.

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